Strive for a blend of style and content. Professional photographers from my observations are experienced journalists with singular, well-developed photographic styles who use both color and composition in a unique manner.
Style comes with time and is a difficult thing to force. The tendency at first is to copy a well-known photographer (witness how many young photographers are trying to shoot like Eugene Richards or Mary Ellen Mark), but you must move beyond emulation and develop your own strengths. Be aware of the literal nature of your images and strive to go beyond them in an aesthetic sense, but avoid mere self-indulgence.
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